Direct Response Marketing - About Our Team

Our Team

Gerry Czarnecki

With over 40 years of experience as a leader, Chief-level and senior executive in Fortune 100 companies (like IBM and Bank of America), privately held companies, closely held public companies and large and small non-profits.

Gerry is consistently committed to sharing his experience and vision by coaching organizations to achieve peak performance through effective leadership, focused strategy, superior organization and sound financial management.

His enlightening management philosophy has led to the writing of his books: Success Principles for Leaders, You're in Charge What Now?, You're a Non-Profit Director What Now? and his most recent creation, Lead with Love, published April, 2010.

Gerry is the co-founder of The National Leadership Institute (NLI), Chairman of the National Association of Corporate Directors (NACD) Florida Chapter. Gerry also serves as a member of the Board of Directors of State Farm Insurance Company and Del Global Technology, Inc., and is Chairman of the Audit Committee of each company. He is a member of the Board of Directors of State Farm Bank and State Farm Fire & Casualty; and Chairman of the Board of Aftersoft, Inc. He is also a member of the Advisory Board for Private Capital, Inc.




Mark Alfieri

Mark Alfieri launched O2 Media, Inc. in 1995 with $100,000 of seed money. With over 20 years of experience and the production of over 2,000 national television advertising, branding, and marketing campaigns for some of the world's largest companies, Mark is the passion and vision behind DR Marketing Group and is a pioneer in the Branded Entertainment and Direct Response industries.

Some of the brands Mark has worked with include Proctor and Gamble, The United States Army, Department of the Treasury, American Express, Master Card International, Wal-Mart, Bristol Myers Squibb and Coca Cola.

Mark has built a team of experienced professionals with a proven track record of Branded Entertainment & Direct-to-Consumer sales in excess of a billion dollars. These key players include internal personnel, along with strategic alliances in every sector and leading companies such as Mercury Media, Koeppel Direct, Euro, Chief Media and Media Funding Corporation. These companies handle the media planning, buying, funding and management of more than $300 million per year in Direct Response Television Media.

Some of his key relationships with well-known companies include Home Shopping Network, QVC, Telltale Communications, Moulton Logistics, Transactional Marketing Partners, Cambridge Commerce, and Williams Worldwide.