Direct Response Marketing - About Who We Are

DR  Marketing Group is a full service direct response marketing team. We have combined our unique skills and experience in branding and TV production with our Online division to create the ultimate in Direct Response Marketing solutions for our customers. Our affordable Direct Response offerings are tailored for small entrepreneurial companies all the way up to Fortune 1000 companies. Our DR Creative Team can create short form and long form DR TV spots for broadcast TV, and also create highly customized landing pages with interactive and video rich content (including video for mobile devices) that promote your company's product. We will work with you to ensure the deliverables are in-line with your strategic vision, and give you the tools you need for increasing sales performance and brand reputation.

The DR Marketing Group has over 20 years of experience developing a DRTV strategy that engages viewers and communicates your sales message. We have everything under one roof! Creative teams, media buyers, campaign management teams, e-commerce strategists, and production facilities are just steps away. Direct Response Television programs are intended to create a reaction that entices consumers to act immediately. Infomercials are instantly measurable; however, a successful direct response campaign doesn't stop with a great show.

We combine all of the essentials of a successful campaign together to help reach your sales goals. Our seasoned creative teams develop impactful scripts designed to translate into results. We then target your message through an engaging long or short form program, email and internet based direct response, and strategic media placements. We also are aligned with the leaders in telemarketing, product fulfillment to insure timely and professional customer service. We provide cost effective turnkey solutions, stand alone production, campaign management, campaign performance and media analysis, and direct response consultation. Call us to talk about how we might show you how we can help you increase ROI and measure results through direct response.

The DR Marketing Group helped craft campaigns that got our products noticed. They have the most experienced and professional DR Team in the industry. If your business is considering a DR campaign, you need to work with these guys!
-- Harry Schulman
CEO of Applica Consumer Products